Impact Merchandising begins with Mike Howard, a long-time music fan and avid record/movie/toy collector. Mike started the company in 1993 as an off-shoot to his record store, Drastic Plastic. Drastic Plastic has specialized in independent and imported music since 1982. Both businesses are located in Omaha, Nebraska.
Impact opened with five employees and a catalog of punk, ska, and industrial bands. Since then, we’ve included merchandise for many of the highly influential musicians and films we revere.
In 2009 Impact added a new division, Drastic Plastic Records, to re-release out-of-print and difficult-to-find vinyl for audiophile fans of punk, post-punk, and alternative music.
Impact remains a fan-based business. We are a strong team of 30 creative, music-loving, hard-working individuals. All art, printing, and order fulfillment are still done in-house in Omaha to uphold high quality and excellent customer service. Impact sees the record store, record label, and licensed merchandising company as a means to offer quality product to fellow fans.